In November we ran an international competition to name our new piano. With the winner announced on December 1st.
As a part of this competition, we were looking for a name for our newly redesigned P 131 M1 piano.
We received almost 13,000 name submissions from all over the world. The proposals we received were fantastic and it was a difficult task to choose only one name.
The prizes were P 125 M model pianos. One going to the author of the winning suggestion, and the other to the art school chosen by the winner.
After much deliberation, the jury chose the name "FLOW" for the piano.
As part of the evaluation, we decided to name our upright pianos in connection with the nomenclature related to water and waterways. The English word "FLOW" can be used in both connotations with the flow of water and wind (our grand pianos are named after the types of wind), so this upright piano can draw an imaginary link between grand pianos and upright pianos thanks to its name.
The word "FLOW" also refers to an activity during which we forget time. It's a state where we really enjoy something. And that's the state of mind we want to convey to the players of our pianos. The proposal for the name "FLOW" was first sent to us by Jacob Hamborg from Denmark.
Congrats to the winner!